Comments on: Australian Open app serves up free info http://www.techau.tv/blog/australian-open-app-serves-up-free-info/ Passionate tech coverage Wed, 08 Feb 2012 22:21:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sams Mojo http://www.techau.tv/blog/australian-open-app-serves-up-free-info/comment-page-1/#comment-5621 Sams Mojo Thu, 28 Jan 2010 22:22:57 +0000 http://www.techau.tv/blog/australian-open-app-serves-up-free-info/#comment-5621 <strong>Australian Open iPhone App by IBM...</strong> This is a terrific example of a ‘branded utility’ .. In this case, IBM’s intended audience are affluent, early technology adopters – and in this instance IBM adds value to a lifestyle (sport) experience by demonstrating their u.... Australian Open iPhone App by IBM…

This is a terrific example of a ‘branded utility’ .. In this case, IBM’s intended audience are affluent, early technology adopters – and in this instance IBM adds value to a lifestyle (sport) experience by demonstrating their u….

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