Congratulations Apple, you’ve discovered live streaming

Posted Wednesday, September 1, 2010 at 7:20 pm by Jason Cartwright |

Tomorrow morning will be an early start with Apple’s latest PR event, this time relating to iPods. Each time this year Apple announce updates to their line-up of their insanely successful iPods. Fierce speculation online points to not only an iPod touch in the iPhone 4 style, but also an update and rebranding of Apple TV.

Living outside the US, means that a typical Apple event involves watching countless live blogs competing for the best coverage. Sure there’s times where some audio or even video streams leak out, but typically its something Apple has mandated is NOT allowed.

Well after years of insanity, Apple have finally announced they will stream tomorrow’s event live online. Apple have always filmed the events and posted them online afterwards, but by that point all relevant news has already spread across the internets.

Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com

I’d like to take this opportunity to welcome Apple to the 21st century. Other companies like Google and Microsoft have streamed their big events live for years. That said we all know Apple fans are like no other, so despite forward planning it’ll be interesting to see if Apple’s servers melt or can sustain the punishment.

So is this the death of the Apple event liveblog ? Absolutely not. There’s still score for interpretation of the announcements that arrive tomorrow, so MacWorld, GDGT, Engadget and TWiT and plenty more will still be running live coverage.

All the action starts at 3AM AEST, so if your a keen tech enthusiast set your alarm, if not, be sure to check techAU tomorrow for a summary.

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