Foxtel feeling the heat from Freeview ?

Posted on: 29/Sep/09

Foxtel vs Freeview

Announced today, Foxel will bolster their offerings with an additional 12 new channels and upgrading 15 other to HD. If that wasn’t enough, they’re adding online delivery via Foxtel Download. This allows users to watch movies and tv shows on their computers.

There’s even specialty events that will get multi-channel coverage, which will also be available online. What technology Foxtel Download is built on is not yet known, but the wait isn’t exactly a long one with the new updates going online November 15th 2009.

If your a Foxtel subscriber, your probably wondering how much this extra content will cost..

As part of Next Generation, packages will increase by a few dollars a month, but subscribers will be given a recording player IQ, for free.

So my question is what prompted this update ? Could it be that the Freeview marketing campaign is actually impacting the Pay TV market ? Of is it just the fact that the once promised advertising-free pay tv service is now littered with as many adverts as free-to-air offerings and has alienated consumers to the point where they’d rather save the cash ?

More @ News.com.au

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Author: Jason Cartwright

Founder of techAU
  • itsross
    What prompted it? The Optus D1 satellite has been at capacity for quite some time, and they have been waiting several years for the D3 to go up. It went up a month ago, and requires two months of configuration, which brings us up to November. Foxtel would normally add channels over time anyway, they've just had to hold off for this satellite to go up.

    As for the download content, outside of iView, their isn't really anything on this scale to try and 'keep up' with.

    PS Who ever promised Foxtel to be ad free? They've had ads since day one.

    The only obvious reactionary measure is the launch of a commercial free kids channel, which seems to be in competition with the BBC owned Cbeebies and ABC3, which are both fresh on the scene and commerical free.
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